I love coming up with titles. Book titles, chapter titles, even titles of blog posts. Not that I claim to be especially good at it — in fact, I think I enjoy it because it’s so challenging and I know I have plenty of room for improvement. I’ve spent considerable time, far more than necessary, on finding just the right word or sequence of words to pithily encapsulate a story or message. I don’t always find it, but when I do it’s intensely satisfying.
In most cases, it’s easier to be wordy than concise. It requires a special kind of discipline and creativity to pare something down to its most essential elements. I haven’t gotten a Twitter account because I know I’d drive myself crazy trying to contain my thoughts within a particular character limit. Writing a one-page synopsis of a 80,000 word novel? Exhausting. So you can see how coming up with a brief title is an exercise in supreme self-control.
I’m especially fond of one-word titles. There is something so powerful about a single word evoking an entire book, particularly when ambiguity comes into play. Silver is probably my favorite, because it refers to a hair color, a type of woman and a collection of supernatural abilities all in a single word. Of course with just one word there is the higher risk of other books with identical titles, but sometimes it’s worth it. Other times, as with, well, Other, I’m fully aware that it will probably only ever be a placeholder title, because it’s just too generic. Yes, it’s referring doubly to the Other World accessed by magic users and the fact that the Beauty and Beast characters are the other, or opposite, genders from the original, but it’s such a generic word that it simply doesn’t stand out enough. If I ever get it published, I’m sure there will be a new process of selecting a title.
In the world of books, shorter titles are usually better, easier to remember and less unwieldy on a cover. But on the Internet, long headlines are growing more and more popular. I can’t say I have a high opinion of this trend, because it’s related to clickbait. “You’ll never guess what how this inspirational story ended” “This video will restore your faith in humanity” “What happened next will shock you”. Please, no. A headline or title should be a deft tool, offering a glimpse of what the entirety contains and allowing you to decided for yourself whether you want to read it. It shouldn’t be a sledgehammer that cracks you on the head and commands you to click the link.
As artists, we have a fine line to walk between a fostering of emotional responses and plain old manipulation. Of course I want people to read more; of course I want to them to click on my links. But I want them to come honestly, without being tricked. If it’s not something they’d be naturally interested in, that’s too bad, but better for them to know it from the start.
Readers don’t like to be tricked. Let them know what they’re getting into! This is where titles can be a useful indicator of genre or tone. If it contains words like “dragon” or “sword” or something fabricated like “Sinhallia,” it’s probably a work of fantasy. “Forbidden” or “desire” (or both together)? That’s a romance novel. Oh, but then there’s that pesky ambiguity, giving us two “Invisible Man” titles in drastically different genres. (One science fiction, the other a work of realism that examines race relations!) So there’s another fine line between teasing your audience and just confusing them. It’s not easy, but it sure is fun to experiment and see what works and what doesn’t.